H.P.R.N. Demographics

 
12 County Area Served by KZZN AM 1490  KLVT AM 1230

County

Population

Median Income

County

Population

Median Income

Lamb

14,700

$31,800

Swisher

7,830

$29,030

Hockley

31,100

$31,100

Yoakum

7,410

$36,000

Terry

12,420

$27,950

Lynn

6,240

$29,300

Bailey

6,720

$28,380

Castro

7,640

$34,670

Parmer

9,750

$31,150

Cochran

3,290

$26,720

Hale

36,230

$30,950

Lubbock

252,200

$33,060

Total Population for the 12 County Area

395,530

   

Real Country Audience:

  • 35-54 year olds
  • Fastest growing segment of the nation's population
  • Defined by family values
  • Own homes, multiple vehicles and make major purchases

Oldies Radio Audience:

  • 25-54 year olds
  • Family oriented
  • Middle to upper middle income
  • Building careers and financially established mature listeners seeking investments

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